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      Rock.  Socks. In A Box.  ROK SOX IN A BOX!  This line of socks are designed to work as a subscription membership line where the buyer pays monthly or annually and receives with that membership a fresh pair of socks every month for a year. A clever way of locking in someone for 12 pairs of socks instead of a single pair and also a great gift idea...as in the "fruit of the month" sales. The socks could be either selected by pot luck or even the "socks of the month" winner voted by members. The boxes can be printed and done inexpensively and factored into the price.